Tala Pasifika
Tala Pasifika (Pacific action for change) is an initiative to unite Pacific peoples in action and improve health outcomes.
Tala is a group that provides the opportunity for Pacific peoples to talanoa, gather and share time to fellowship and work collectively to profile ways of increasing the wellness of all Pacific peoples in Aotearoa.
We have 53,751 Pasifika smokers in Aotearoa – that’s 21% of our Pasifika population. Tala Pasifika support a Smokefree Aotearoa by 2025 and use Talanoa — sharing stories — as an essential part of the life of Pacific people, and an essential part of our journey to becoming a Smokefree Aotearoa 2025.

Pasifika Snapshot in Aotearoa
Pasifika people make up 8.1% of the population, which means there are 381,642 Pasifika people in Aotearoa. We have 53,751 Pasifika smokers in NZ – that’s 21% of our Pasifika population.
Download the full Pasifika Snapshot in Aotearoa below:
News and updates
Big Tobacco exploit dairy owners in cynical attempt to derail smokefree policy
Late yesterday afternoon, Hāpai Te Hauora sent a tweet in response to NZ Herald’s article: Revealed: Big Tobacco behind dairy owners postcard protest at Parliament. The response from Hāpai says "Disappointed - yet not surprised, that Big Tobacco are using dairy...
Smokefree Action Plan needed for underserved communities
Tala Pasifika; Pacific Action For Change congratulate Associate Minister of Health, Dr. Ayesha Verrall for today’s release of a strong comprehensive action plan to achieve a Smokefree Aotearoa. Tala Pasifika Director, Lealailepule Edward Cowley says "I am so pleased...